Inside out marketing


The brand comes from within the organisation.


“Who looks inside,

Carl Gustav Jung


"If you get the inside right, the outside will fall into place."

Eckhart Tolle


“Everything you need is already inside.”

Nike promo film


"As within, so without."


We seek to understand your brand from the inside. Usually by simply listening to the people who really get it. Your employees! The insights gleaned help us to develop authentic and sustainable marketing. We call it Inside Out Marketing and the result is happier, more engaged employees, happier, more loyal customers and an improved bottom line.

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Working from the inside out

All our work takes the inside out approach, whether it is brand, design for print, website or intranet. We delve deep, listen to employees and get a real understanding of the heart and soul of your organisation.

We then translate the first-hand insights we gain into authentic expressions of who you are and deliver them consistently to your target audiences across all communication channels.

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Hear what our clients say »

Inside out explained

What is Inside Out Marketing and what are the benefits?

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Latest news and blog posts

Disruptive Innovation

Disruptive Innovation

Posted in Inspiration, July 15th, 2014

Most companies are so up themselves that, as they get more successful, they forget to serve the needs of their customers. More »

Collaborative tools and techniques

Collaborative tools and techniques

Posted in Inspiration, June 1st, 2014

Why pick up the phone when you can text or email? Ummm... More »

VW: Employees matter

VW: Employees matter

Posted in Inside Out, May 10th, 2014

Marketing of the future is as much about the reality of what your employees say, as what your marketing department wants people to think. More »

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S-Group is an ISO 9001 certified company.
Only 3% of UK businesses hold this certification.

S-Group Ltd
The Jam Factory
01865 246644